Marketing and Communications Manager


Reports to: Executive Director

Job Location: Cleveland office

Benefits: Health, Dental, Vision & Retirement

 

POSITION SUMMARY

The Marketing and Communications Manager is accountable for facilitating the design and deployment of the Kinnect Marketing and Communication plan. This person will support and strengthen the marketing and communication infrastructure that is a critical role in supporting the execution of Kinnect's mission and strategic plan. Responsibilities include planning, development, and implementation of marketing strategies and communications, both external and internal. This important role contributes to and oversees the development of informational materials, program support materials, website content, and social media content for the organization and individual programs. This role of the Marketing and Communications Manager should be highly motivated, extremely organized, able to handle multiple projects simultaneously, and have a positive attitude, be able to handle ambiguity and be flexible. The ability to supervise and coach others to achieve the mission, vision, and values of the organization is critical.

 

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

  • Reflect, articulate, and promote the mission, vision, and identity of Kinnect, its strategic plan, and its programs.
  • Responsible for the execution of comprehensive marketing, communications, and public relations that will enhance the organization’s image and position through internal and external communications.
  • Manage the strategy and creative development of a continuum of Marcom activities and support materials for both print and online including:
    • Email marketing, newsletters, website content, social media messaging, press releases, bylined articles, white papers, video production, presentations and/or speeches, annual appeal, reports, etc.
  • Develop and oversee the strategic communications and marketing plan. Create goals and measurable objectives for the marketing plan. Evaluate the plan and its performance routinely and annually.
  • Provide direction and guidance to the Digital Marketing and Communication Specialist regarding design, execution, and dissemination of responsibilities and materials.
  • Designs and develops social media content in partnership with the Digital Marketing and Communication Specialist as well as creates and manages the social media calendar.
  • Supports digital outreach and social media campaigns with donors.
  • Supports public relations activities including the creation and distribution of press releases.
  • Ensure articulation of Kinnect’s desired image and assure consistent communication throughout all communication. Uphold protocol to safeguard a uniform “house style” (uniform fonts, logos, pictures, aesthetics).
  • Provide editorial direction, design, production, and distribution of publications and materials.
  • Coordinate media interest to ensure regular contact with target media and appropriate response to media requests.
  • Provide counsel to team members on marketing, communications, and public relations.
  • Support program and project leads with resource materials and technical assistance in the marketing, communications, and positioning of their activities.
  • Lead special projects as assigned, such as special event support, re-branding/logo development, communication plans.

 

EDUCATION, SKILLS & QUALIFICATIONS

  • A Bachelor’s Degree in Marketing, Advertising, Communication, or a related field is preferred.
  • Minimum of 4 years of experience in marketing, communications, or public relations with demonstrated success, preferable in the not-for-profit or association sector
  • Excellent writing, editing, proofreading, layout and design skills
  • Experience overseeing the design and production of print materials and publications
  • Strong leadership, team management, and problem-solving skills
  • Communicates clearly and concisely through oral and written mediums
  • Knowledge using social media and websites as effective communication devices including understanding of current trends in marketing and communication approaches
  • Commitment to working with shared leadership and in cross-functional teams
  • Creativity and the ability to blend attractive design and high functionality in all projects
  • Proficiency in Microsoft Office Suite, as well as experience working with accounting and payroll software and information management.
  • Design tool acumen.
  • Ability to work independently and responsibly while managing numerous projects simultaneously

 

ADDITIONAL SKILLS/COMPETENCIES NECESSARY

  • Teaming: Ability to motivate and inspire a team. Must show a commitment to establishing and maintaining vision in a fast-paced fluid environment and to help team members to understand their role in helping to accomplish the vision.
  • Initiative: Measure self against a standard of excellence. Undertake self-development activities and learn new skills, seek increased responsibilities and ask for and offer help when needed. Demonstrate the ability to work independently and harmoniously with a variety of personalities and leadership styles.
  • Communication Skills: Clearly and persuasively communicate, including public speaking; listen and seek clarifications; participate in meetings; write clearly and informatively.
  • Integrity: Work well in a rapidly changing environment; treat others with respect and consideration; accept responsibility for own actions. Understand business implications of decisions, align work with strategic goals, complete administrative tasks and develop strategies to achieve organizational goals.
  • Flexibility: Able to multitask in a changing work environment. Handle competing demands and unexpected events. Willingness to change approach to best fit the situation.
  • Dependability: Follows instructions, takes responsibility for own actions; keeps commitments.